575
1.0

超级品牌的秘密

导演:
BBC
主演:
Alex Riley
别名:
未知
1.0
575人评分
英语
语言
2011-05-27
上映时间
未知
片长
简介:

  Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
  E1 technology
  Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
  E2 fashion
  Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
  E3 food
  Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

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简介:

  Exploring the role and symbolic meaning of the Crown Jewels in the centuries-old coronation ceremony, The Coronation shows these objects of astonishing beauty in new high-resolution footage. The film tells the extraordinary story of St Edward's Crown, which was destroyed after the English Civil War and remade for the Coronation of Charles II in 1661. It has only been worn by Her Majesty once, at the moment she was crowned.
  On 2 June 1953, on one of the coldest June days of the century and after 16 months of planning, The Queen set out from Buckingham Palace to be crowned at Westminster Abbey, watched by millions of people throughout the world. A ceremony dating back more than a thousand years was to mark the dawn of a new Elizabethan age.
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  For audiences unfamiliar with the story of the Crown Jewels and the regalia, the film explains their contemporary relevance to the UK as a nation and to the enduring purpose and the work of monarchy. They are symbols of the relationship between the Sovereign and the people, and the duties and responsibilities of leadership.
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